Taylor Vieger
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Taylor Vieger
Commercially Vibrant, Tastefully Artistic Food Photography

COMMERCIALS

MOOYAH BURGER

 
 
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Inspired by 1960s Psychedelic Rock and the type-driven mind-altering posters from that movement, I wanted to utilize Mooyah's current print campaign using their illustrative playfulness. Mooyah is a high quality sit down burger at a fast food price. Market research showed that there were many elements customers didn't even know they get standard on their favorite burgers, at the $4.99 price point. Mooyah's tag line is "seriously fun" and we were happy that what we created together, told that exact story.

T V

SPREZZA

 

Italian Food is an enimga.


Pasta and the supporting cast of Italian staples have created a genre of food in America with a confusing origin, that is instantly recognizable and infinitely worthy of crave. What we know emphatically as Italian food however, has recently been called a reflection of a collection of single cities, methodologies and specific ingredients that define different people groups' identities. For instance pecorino romano cheese is very specifically from Rome and define that local culture intensely. You can see it and taste it in almost every Italian food ingredient. They are named after villages, towns and cities. There are two sayings in Italy that encapsulate this idea: 
Italy is the “Land of one hundred cities”
Italy is “The civilization of the table”
Sprezza is one the best Italian restaurants in the country, at home in Dallas, Texas. Dallas was recently named one of the top test markets for new food concepts in the U.S. and Sprezza will undoubtedly be around for many years to come.

  

 

TV

  

PIZZA INN

 

DO ANDROIDS DREAM?

 
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I was a child of 80s and I loved video games. Still do! Back then my hometown pizza place went hand in hand with my local video game arcade. In this little slice it's easy to see how epically I was inspired by Ernest Cline, his book Ready Player One and all of his brilliant 80s pop culture references.
As Pizza Inn celebrates their anniversary, we pay tribute to the intrepid journey of 80s tech and the formidable years of Pizza Inn's original 80s fans. So to you weary warriors I ask the epic question,

Are you hero enough to initiate the

#pizzaquest?

T V

COFFEE

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Coffee is Magic.

TOFFEE  LEMONGRASS SLATE  DRIED STRAWBERRIES THYME CARAMEL MARMALADE

What else in our lives can present such a range of flavor profiles? The coffee world is the landscape against which all other beverage experiences are compared. Why? We meet together to catch a buzz, even classier than that. We get star struck with the rising sun, summit the slump after a daystar flash and finally kisses and sips on hot dates as the light lingers until it's gone. Until tomorrow, of course. Expand your consciousness with a cortado and a topo chico. Is the coffee habit more important than the time we get to gather with friends, strangers and family or does the ritual overshadow the perk? These are the questions we wanted to pose in our Cafe Young : Crafted Coffee piece.     TV